Unser Auftrag
For the global launch of IoDent® by W&H—the first IoT application in dental history— we created an interactive experience that put the innovation directly in the spotlight at the IDS in Cologne. Instead of relying on screens or print materials, we used projection mapping directly onto the dental units themselves, transforming the hardware into a dynamic storytelling surface.
Through precise, animated overlays, we visualized how IoDent works—highlighting smart connectivity, real-time data, and the advantages of intelligent dental workflows.
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Kunde
W&H Dental
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Konzept
DI(FH) Peter Mitterhauser
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Technologie / Umsetzung
Suprcon GmbH
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Standbau
tbd.
Was wir erreichten
The installation became a key tool for the sales and marketing team, replacing traditional presentations with a visually compelling and hands-on demo that engaged visitors on the spot.
By turning the product into the message, we showcased not only the innovation behind IoDent, but also W&H’s forward-thinking approach to technology and communication— making the launch as pioneering as the product itself.
