Unser Auftrag
For a Red Bull brand activation at Messe Graz, we created the Work’n’Roll Booth—a bold and playful reinterpretation of the office space as a high-energy performance zone. The highlight of the installation was a cam array photo booth setup with 21 synchronized cameras, capturing visitors mid-jump in a spectacular Matrix-style “bullet time” clip.
Participants leapt from a Red Bull-branded office desk onto padded mats, with each jump transformed into a dynamic, cinematic sequence ready to be shared instantly across social media. The response was overwhelming: the setup became a viral hit, generating record-breaking engagement and share rates.
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Kunde
Red Bull Austria
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Konzept
DI(FH) Peter Mitterhauser
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Eventpartner
MAAAX GmbH
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Standbau
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Was wir erreichten
Surrounded by a comic-style backdrop, trussing, LED lighting, and Red Bull Energy and Organic stations, the booth became a high-impact content generator and an unforgettable crowd magnet. Once again, we proved that immersive, sharable moments are the new currency of brand experiences—and that Red Bull and boring just don’t mix.
